Business Intelligence Usage in Europe and North America

Information has an intrinsic value that yields higher returns the more it is leveraged, shared, and managed - just like financial or human capital. Forward-thinking organizations recognize that in order to transform their business, they must treat enterprise data as an investment, and the highest returns often come when information is deployed to large numbers of people.

The goal of the study was to assess the current mindset towards information assets, and to learn more about how today’s businesses are approaching information management. The results demonstrated that the majority of companies are well aware of the importance of leveraging enterprise information management (EIM) and analytics to align strategy and resources, enhance business performance, and improve customer relationships.

Three-quarters of respondents agree that their organizations use information to align strategic goals with day-to-day operations, but only 58 percent are empowering all employees with the data they need to make effective decisions.

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