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Comment Boeing utilise les blogs

mardi 16 mai 2006

About 18 months ago, Boeing decided to test the use of blogs with Randy’s Journal, written by Randy Baseler, vice-president for marketing at Boeing Commercial Airplanes. And because no comments were allowed, this was considered as a “fake” blog by lots of readers. Now, Boeing is extensively using blogs, both for its internal and external communication needs, as reports BusinessWeek Magazine in Into The Wild Blog Yonder.

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