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Competitive Intelligence for B2B Companies

dimanche 16 septembre 2012

As competition in many fields intensifies, with new pressures to differentiate and entirely new types
of competitors, competitive intelligence is more important than ever. It plays a critical role in strategic
assessments and ongoing market research for any company that needs to understand its competitive
landscape to craft its own strategy. For B2B companies in particular, general market information can
be difficult to obtain, making competitive intelligence all the more critical. Through our work with SMBs,
large corporations, Fortune 500 business-to-business (B2B) companies, and professional associations,
we have helped clients answer key questions, learn to compete more effectively, and take advantage of
changes or gaps in the market through effective, ethical, and robust competitive intelligence research and

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