Accueil > Actualités > Plus de mots clés par requête
Plus de mots clés par requêtedimanche 21 mai 2006
ZDNet Reports on Yahoo !’s analyst presentation. In particular, they reproduce slide 12 of the 188 [12.2MB PDF] slide show which presents an increase in the average number of words per query over the past few years. The slide gives the following :
1998 : 1.2 words
2004 : 2.5 words
2006 : 3.3 words
That is a fairly substantial increase. The pie graph from 2005 HitWise data shows that roughly half the searches are 2 words or less and that the other half of searches are 3 or more.
Voir l’analyse Yahoo ! Analyst day 2006