How to Turn Your Competitor’s Content Marketing Strategy Against Them

Content marketing is much more than just publishing a corporate blog. It has both external and internal elements :

 Internal content marketing includes your blog, social media, and newsletter promotions.
 External content marketing deals with the placement of your products on various websites.

Before doing anything, you need a plan. And when creating your own content marketing strategy, you can’t ignore your competitors or their strategies.

Without considering their actions, you can’t achieve advantageous results. All your actions can be easily countered by the actions of your competitors, so you need to stay one step ahead of them.

Once you understand what these folks are trying to achieve (mainly, by means of backlink research), you will learn how to benefit from this intel for your own business.