Hotels Use Online Reviews as Blueprint for Renovations

When it was time for Omni Hotels and Resorts to start a new round of renovations, executives made a point of installing more electrical outlets and better bathrooms.

The impetus for those upgrades ? Complaints from travelers on review websites like TripAdvisor.

“They certainly are not shy,” said Jon Hunter, vice president for operations at Omni Hotels and Resorts.

“It was obvious we didn’t have enough fixtures in the bedrooms that had electrical outlets,” he added. “As we scoped out new constructions or renovation projects, we certainly kept that in mind.”