Five Key Benefits You Can Obtain by Monitoring Your Competitors’ Traffic KPIs

It doesn’t matter if it’s a small, medium or large business – traffic is the most viewed of all KPIs (Key Performance Indicator). This is due to one simple reason : regardless of which monetization model your company use, the more people visit your website, the more likely your revenue is to increase.

However, a high traffic rate doesn’t always indicate quality traffic. It’s great to bring a large amount of visitors to your website, but if these visitors don’t perform the kind of actions that you desire, your efforts won’t pay off. Therefore, it is essential to analyze not only the amount of traffic itself, but all other traffic-related metrics. Analyzing traffic metrics as a whole is one of the main ways to measure the health of your digital business – and the same can be applied when it comes to your competitors.