Business Intelligence Boosts Starbucks’ Plan to Beat Rivals via Pricing

Here is some good news for coffee enthusiasts : Starbucks will continue to beat the competition with an updated product pricing strategy. Since May 10, Starbucks lowered their prices on bagged coffee by 10 percent. The 12-ounce bag of coffee dropped from $9.99 to $8.99. This price modification is for the U.S. market only. And although it doesn’t include single-serve coffee packets, it’s expected to be an aggressive move to beat the competition.

America is known for its “melting pot culture,” yet some will argue it should be called a coffee pot culture instead. It may seem strange, but most Americans can’t possibly say “no” to a cup of coffee as 54% of all them drink at least one cup of coffee a day.