8 Content Marketing Strategies to Borrow From Bigger Brands

If you’re struggling for inspiration on your content marketing strategy, why not look to what the bigger brands are doing ? Just because you don’t have their budget doesn’t mean you can’t borrow their tips.

Sometimes, going pro on a strategy can yield big results. To see how a few successful founders had done the same, we asked a panel of young entrepreneurs from YEC for their suggestions.

Paying for Premium Photos

Most small businesses source free images across the web, which vary in quality and tend to be over-circulated. We’ve made it a point to pay for quality, hiring experienced editors and writers, and paying for premium photos that help us appropriately illustrate the stories we tell. And the investments pay off tenfold because our audience appreciates the real work we put into the content we produce.