10 Ways to Prove the Value of Social Media Monitoring

When it comes to selling shoes, marketing to Pinterest 70 million members is a no brainer. But when it comes to selling specialised services to businesses, the value of social media monitoring can be dim to even the most experienced agency consultants and B2B decision makers.

What are the best social media monitoring platforms (SMM) out there ?
Are there budget-friendly or free options ?
What are the benefits of developing social media listening capabilities ?
And how do I know it’s worth my money ?

We hear similar questions from agency professionals and marketers every day.

Obviously, the immense availability of hundreds of SMM platforms can be confusing sometimes.